Hello and welcome to the Current Affair's Portal of ExamPundit.in. A new ‘India Handloom’ brand will be launched by Prime Minister Narendra Modi next week in Chennai to help the handloom sector better position its items in the domestic and international markets.
The government has decided to declare August 7 - the day of launch of the handloom brand - as ‘National Handloom Day’, Minister of State for textiles Santosh Gangwar said at a press conference on July 31, 2015.
The handloom weavers who want to adopt the new brand will have to give an application to the textile commissioner following which officials will hold field visits. Once officials are satisfied with the quality of products being produced by weavers, they would be allowed to use the brand.
All states also have been asked to arrange celebration of National Handloom Day, Gangwar added.
Over 43 lakh persons are engaged in handloom weaving and allied activities in India, according to government figures.
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